Everything old is new again
A recent article from Forbes Agency Council lists the “evergreen” aspects of marketing that will drive success in the future as they have in the past. Here are some selections from proven marketing leaders.
1. Content Marketing
The top choice is near and dear to our hearts.
“The term content marketing is relatively new in the last decade, but the concept of marketing to your audience by educating them with high-quality content has been around way longer and will continue to be a top way to build trust with your customers over time which is ultimately the key to any marketing.”
2. Commitment To Making A Difference
The one aspect of marketing that should never change is your message: a commitment to making a difference, and to making our world a better place. In light of what’s happening now, in the midst of a global pandemic, this has never been more poignant. – Drew Gerber, Wasabi Publicity, Inc.
3. Building A Better Product Or Service
Marketing can take a brand and increase its reach and notoriety. Yet, having a quality product is still the key to a successful business. If you don’t have a quality product, then ultimately, no matter how much marketing you spend, the word will get out that your product is crap. You will have to spend more and more to reach new people. It is better to invest in your product. – Peter Boyd, PaperStreet Web Design